Compare Contrast Performance Enhancing Drugs

Assignment 4-1-1 Compare and Contrast COMM 120 College Writing Justin Reed Professor Hilton-Ross Performance-Enhancing Drugs: New level of excitement or quick death? We regularly hear of professional athletes being accused of â€Å"doping,† or use of illegal performance-enhancing drugs. Many do this to be the very best at what they do. This is lucrative for not only the player, but also for the franchises that bring in the crowds. The question that arises is, if these drugs should be the new frontier of sports, or if we should heavily screen the players to prevent death. Looking at this from a neutral standpoint, it can be very easy to see both positives and negatives to taking such drugs. Our society not only demands perfection, but we also expect a level of entertainment that is on par or greater than the ever increasing price tag of the tickets that we buy for these spectacles. Many of the drugs that are banned from sports are due to the side-effects that often occur. The players have psychotic episodes, become increasing hostile, and sometimes even death. Even with the evidence backing this, the drugs are still used. The reason for this is monetary gains. A question comes to mind, would you rather live a long, regular life or a shortened, amazing one? You will be faster, stronger, and heal more quickly than you ever have before. Still, let’s make the assumption that athletes begin to use performance-enhancing drugs, the prices are higher for tickets,and the amount of time a player will actually be capable of playing at such a high level is decreased. Who really wins in this scenario? I believe thefans do. Fansget a very exciting game, more plays, more action, and more impact. Things that were not possible become far more possible. Games are invented or improved to make the spectacle all the better. The athletes can now demandmore money because the crowds are greater. In turn,the crowd draw means the franchise can improve the facilities and impact the surrounding areas. Yes, the athletes have a potential of being hurt, but their sacrifice could ultimately bring happiness to thousands, give them extreme wealth,and help the areas businesses. References Donovan, R. J. , Egger, G. , Kapernick, V. , & Mendoza, J. (2002). A Conceptual Framework for Achieving Performance Enhancing Drug Compliance in Sport. _Sports Medicine_, 32(4), 269-284.

Counseling Case Study Essay

Introduction – Robert is a 46 years old high functioning male. He just recently got divorced and he self-referred himself for counseling. On the first session, he denied any of problems between him and his wife. He doesn’t seem painful about living away from his children. He didn’t describe well about his feelings and emotions. Therefore, we will mainly use Cognitive Behavioral Therapy. CBT builds a set of skills that enables an individual to be aware of thoughts and emotions; identify how situations, thoughts, and behaviors influence emotions; and improve feelings by changing dysfunctional thoughts and behaviors. Once he gets to know him better, he will see more improvement. Treatment Plan – Problem: 1. Lack of relationship with children 2. Have not notice the reasons about recent divorce 3. Avoidance, denial and isolation 4. Possibility of low self-esteem 5. Highly functional at work and outside the house only Goals: 1. Increase self-worth, self-value and self-image 2. Develop the ways to have fun 3. Recovery the relationship with ex-wife for himself and his children Plan: 1. Assigned homework – making plan for weekend activity 2. Develop a relationship with his children 3. Writing journal about his feelings 4. Self-evaluation(find what kind type of person, what he likes) Conclusion Divorce is 2nd stressful change in life.(1st is of Death of spouse) Client needs time for adjusting changes. Even though he is high functioning, he is having a hard time coping with his divorce that he claims was unexpected and  to him everything was fine. During this case study we came to an understanding on what he think is important and what he will be willing to work on. He will be given homework and will journal about his feelings, what he would like to improve and the type of relationship he wants to develop with his children. He will be given the proper tools on how to manage his coping skills and will learn to validate how hard his changes are going to be. We will monitor his progress and decide what type of adjustment is going to be needed for his recovery. Resource (Reference) Jeffery A. Cully, PH.D. & Andra L. Teten, PH.D. A Therapist’s guide to brief cognitive behavioral therapy Meeting with Military & Family Life Counselor â€Å"Dee Moriaty†

The Amish Community: the Effects of Subsistence on Aspects

The Amish Community: The Effects of Subsistence on Aspects of a Culture Tristin Bovee ANT 101 Ilda Jimenez y West October 29, 2012 The Amish Community: The Effects of Subsistence on Aspects of a Culture Any person who observes an Amish community may catch a glimpse of a lifestyle that looks as if it adheres to no modicum of logic. Why would a whole group of people choose to live without the technology that makes life so much easier? The answer is simple and uncomplicated; cultural preservation.The Amish are culturally aware of themselves, and as such have put forth the effort to sustain their traditions and way of life for hundreds of years (Kraybill, 2001). The further technology advances in the world outside of the Amish community, the broader the Amish lifestyle becomes from the modern American culture amongst which they live. However, if the Amish belief system is viewed from an anthropological perspective, their values and reasoning is much more understandable to modern thinkers . There are many different sects of the Amish belief system but for the sake of simplicity, this paper will concentrate on the Old Order Amish.The Amish faith sprung out of traditional Protestantism in the sixteenth century. Then referred to as Anabaptists, the Amish believed that baptism should not occur in children or infants, but only in adults that can make the decision for themselves (Kraybill, 2001). They also called for a separation between church and state, and a return to literal interpretation of the bible. Suffering extreme persecution for their beliefs, the Amish fled to northern Europe to escape harsh treatment from authorities and religious leaders alike (Fischetti, 1997).While living in these remote regions, the Amish grew dependent on agriculture for their livelihood. Agriculture has been the primary mode of Amish life ever since. Many Amish beliefs today are stemmed from their subsistence strategy of emerging agriculture. Body The most widely known belief of the Ami sh community involves the refusal to use electricity or modern technology, such as television, in their homes. The Amish belief system is centered around family and community values and as such, they hold a strong conviction that modern technology shatters those relationships (Fischetti, 1997).The use of electricity opens the doors for mass media influence which holds the possibility of fracturing Amish traditional values. The very values that the Amish hold are a result of their emerging agricultural subsistence. When livelihood depends on bringing in crops and dairying, community and family are the primary modes of labor, and cooperation is of the utmost importance in order to maintain their way of life. Some analysts argue that the individualism seen in modern cultures is caused primarily by industrialization (Kraybill, 2001).By avoiding modern technology and said industrialization, the Amish believe they are maintaining their closely knit communities. From the etic perspective, this may seem to limit the quality of life that the Amish live, especially their youth, but from an emic perspective, this is the lifestyle that they know works for them and does not challenge what they believe. Amish adults are only looking out for the wellbeing of their children on a spiritual level. Like band societies, the Amish do not believe in accumulating wealth; they believe in having what one needs to survive.Beyond enduring, what is important to them is helping each other, which is an aspect in most cultures that grow or forage for their own food (Marlow, 1996). Amish and band societies have much in common, such as their reciprocal economic system of general reciprocity. A reciprocal economic system is a variety of trade between family members (Nowak & Laird, 2010). General reciprocity is an exchange without an instant return or a determined value of the trade (Nowak & Laird, 2010); this is what the Amish community practices between members.Within the Amish, assistance or supplies are given freely to those who are in need of it; the provider knows that anyone in their society would do the same for them under similar circumstances. Due to their belief in self-sufficiency within their community, the Amish do not believe in government assistance. Coupled with the collective Amish decline of private health care, one may wonder how they pay for medical expenses; their church and community. The Amish church picks up most medical costs, and what it does not cover is picked up by the individual family and community.The Amish lifestyle is based upon the literal interpretation of the Christian bible, as well as a set of unwritten, adaptable guidelines called the Amish Ordnung. The Amish Ordnung provides the Amish community with cultural capital, or awareness of the morals, principles, convictions and responsibilities of Amish life (Kraybill, 2001). It outlines correct behavior, clothing choice and technologies that are deemed acceptable for use without fear o f destroying the family (Donnermeyer & Friedrich, 2002). The guidelines that the Amish Ordnung outlines are changeable.This is to better facilitate solutions toward the difficulties of living in contemporary society while maintaining their cultural heritage and beliefs (Donnermeyer & Friedrich, 2002). While many people living in modern society have faith of some kind, the Amish live their faith every day. Every aspect of their life is centered around their biblical interpretations and beliefs. Family and community are a huge part of the Amish belief system which is evident by the way their kinship systems work and live together. The Amish are a patriarchal society.Men are the breadwinners and thus the head of the household; women ensure the upkeep of the home and the upbringing of the children (Donnermeyer & Friedrich, 2002). These gender roles begin at a very young age. In some societies, such as pastoralist societies, this division of labor via gender creates an environment of ine quality in favor of male family members (Nowak & Laird, 2010). This is not the case in an Amish household; each family member is respected and valued for the person they are, and also for the work they accomplish.The strong nuclear family and the division of labor being gender-based provide the Amish with a strategy to impress upon their children the importance of their beliefs (Donnermeyer & Friedrich, 2002). Young members of an Amish community are not required to be baptized into their faith until eighteen years of age (Kraybill, 2001). Eighteen years living within an Amish community results in these kids knowing nothing else and it is often easy for them to make the decision to continue living their experienced lifestyle. However, should anAmish child refuse, they would be shunned. Shunning is the practice within the Amish community of excommunicating members who do not hold to the community beliefs. Most parents would like to keep their children as close as possible, which is ju st another motivation for immersing their children in the Amish world in order to keep them from being shunned. Often, two or three generations of extended families live in neighboring homes and work the same farmland. This is because a large part of who makes up an Amish community is determined by geographic proximity (Kraybill, 2001).Amish grandparents will often retire to a home on the farm referred to as a dowdy house (Donnermeyer & Friedrich, 2002). These practices demonstrate the provision of a support system through all stages of life. Societies which practice agriculture for subsistence often establish large families to assist with the amount of labor required for farming (Nowak & Laird, 2010). This is demonstrated in Amish families, which on average produce six children per nuclear family (Kraybill, 2001). However, agriculture is becoming less common amongst Amish communities as there is little farmland large enough to accommodate them.This has led many Amish families to re cognize the importance of family planning, since little farming requires less farm labor and family assistance with farm chores (Donnermeyer & Friedrich, 2002). In addition, many Amish families have turned to selling crafted items to supplement the income lost from the declining amounts of agriculture. In the book, Riddle of Amish Culture, author Donald Kraybill (2001) states that â€Å"the hallmark of Amish society has been a close-knit, highly integrated community where the threads of social life are woven into a single fabric that stretches from cradle to grave† (pg. 19, para. 4).This quote emphasizes the Amish social life centering on family, community and church from birth to death. Social activity in the Amish community can be described in three words; family, community, and church. Amish society is organized into three basic social units. The first unit, the settlement, consists of Amish families living within a common location and typically ranges in size from a dozen families to several thousand. The second unit, the district, is the organizational unit above the family and refers to the church. One church district usually includes twenty-five to thirty-five families within the immediate area.The third unit, affiliation, is the collection of church districts that hold similar religious practices and cooperate with each other (Kraybill, 2001). Amish children are taught in parochial schools, in which the highest level of education achieved is the eighth grade (Kraybill, 2001). The Amish believe that their way of life does not require more than an eighth grade education; most Amish children know how to run a household well before they finish their schooling. Conclusion If it weren’t for their way of life, they would have been acclimated to societal norms long ago.However, the Amish people are capable of seeing the world from an emic and etic perspective, ostensibly at the same time. Because of this awareness, they are able to take the corre ct steps to ensuring the survival of their cultural and spiritual beliefs. REFERENCES: Donnermeyer, J. F. , & Friedrich, L. (2002). Amish society? : An overview reconsidered. Journal of Multicultural Nursing & Health, 8(3), 14. Retrieved from http://search. proquest. com/docview/220297959? accountid=32521 Fischetti, P. R. (1997). The Amish. Washington, United States: Educational Extension Systems. Retrieved from http://search. roquest. com/docview/189310852? accountid=32521 Kraybill, D. B. (2001). Riddle of Amish Culture (Revised Ed. ). Baltimore, MD, USA: John Hopkins Univeristy Press. Retrieved from http://site. ebrary. com/lib/ashford/docDetail. action? docID=10021650&ppg=2 Marlow, E. (1996). Teaching about another culture? : The Old Order Amish. The Social Studies, 87(4), 161. Retrieved from http://search. proquest. com/docview/274834778? accountid=32521 Nowak, B. , & Laird, P. (2010). Cultural Anthropology. San Diego, CA: Bridgepoint Education, Inc. Retrieved from https://conte nt. ashford. edu/books/AUANT101. 10. 2/sections/ch00

New Cultural Experience Essay Example | Topics and Well Written Essays - 2750 words

New Cultural Experience - Essay Example India is a democratic and secular country. It is the second most populous country in the world and people of several religions live there. India is a Hindu majority country, and Muslims, Christians, Buddhists, Sikhs, Jain, are minority in this country. I have had a worthwhile experience of staying in India and take part in the rich cultural heritage of the country. Overview of experience A short or long stay in a foreign country in the midst of a new culture might be exhilarating and personally rewarding. Personally, I feel that this experience is highly intellectually stimulating. According to my opinion, a stay in a foreign country is not free of undesirable experiences. However, both pleasant and awkward incidents together make the experience intellectually stimulating. A person learns to accept new things and adapt into new circumstances. In this section I shall explain my experience as a minority in India. Types of experience vary according to the period of time spent in the cou ntry and the level of adaptability of the visitor (UNESCO, 2003). Visiting a country as a part of foreign trip implies a short stay, mainly for the purpose of visiting different sites and shopping. However, I have stayed in India for a period of five years for the purpose of making an in depth study of the Hindu religion. ... Participation in cultural activities Traditional dinner I personally prefer taking part in the activities of the country that I visit. Therefore, I made a prior research about the traditional activities, festivals and games that are popular in India. I had stayed in the house of a Hindu family in Kolkata. The family is well known as a well to do family in the city. They are quite modern and have liberal views about the world. Yet, I noticed on the first dinner with the family that the members dearly hold certain traditional norms. Some of these norms are very similar to the Catholic norms, while others were unknown to me before I visited India. During my stay I took part in a traditional dinner with my host family at their ancestral home in Kolkata. It was the annual meeting of all the members of the family. There were specific Bengali dishes that are favored by the Bengalis. Among other food, fish was one of the main ingredients. There were various preparations of fish, starting fro m fry, to curry to even a sweet preparation called ‘chutney’. Bengalis consider fish as a part of their traditional diet. I did not have a taste for fish before I ate Bengali food. Initially, I faced problems with fish since it has a typically strong smell. But, very soon I adapted with the culture of having fish in the main course in both lunch and dinner. Analysis During my stay I have mixed with the people of the country with the desire of in-taking a rich essence of their culture, faith, religion, environmental concern, food habits, sports and other activities. Went new to a country, it seems confusing to identify these norms or follow them as an outsider. However, the key

Essay exam Example | Topics and Well Written Essays - 1250 words - 1

Exam - Essay Example There has been a subsequent increase in radioactive waste following the increase in the production of nuclear power. When inhaled, radioactive elements are lethal and can kill within a short time. Nuclear waste build up can be prevented by recycling and storing it geologically. Nuclear waste differs with radioactivity level from high, through intermediate to low level. High level nuclear waste is mostly liquid, and although it is small in terms of volume, it is the most dangerous. It results when radioactive spent fuel is reprocessed to separate useful fuel that can be recycled from waste. High-level nuclear waste could be disposed of in deep geological mines. Meanwhile, before a geological mine or a suitable disposal site can be found, high-level nuclear waste can be vitrified and stored in stainless steel canisters. Spent fuel should be dissolved in nitric acid and to give off uranium and plutonium (Hill 30). Intermediate waste is mixed with cement and stored awaiting disposal. Glo bal Climate Change Scientists have found that there is a gradual global climate change as seen in the increase, in world temperatures, shrinking of glaciers, early plant flowering, early breaking up of ice and shifts in plant and animal ranges. Severe droughts, increased tropical storms and rampant wildfires are among other projected effects of global climate change. There has been undisputed evidence that the global sea level rose to seventeen centimeters in the 20th century. It is particularly discomforting to learn that this could have doubled in the last decade. Since around 1880, global temperatures have been rising gradually. The period between 1981 and 2001 was marked as warmer than the previous decades. The past twelve years have recorded the highest temperatures as compared to previous years. Although there has been a significant decline in the solar output in the early 2000s, surface temperatures have not ceased to increase. Scientists have established that oceans have war med up to 0.302 degrees Fahrenheit from 1969. There has been a loss in mass in the Antarctic and Greenland ice sheets. Between 2002 and 2005, Antarctic lost about one-hundred and fifty-two cubic kilometers of ice while Greenland lost up to two hundred and fifty cubic kilometers of ice between 2002 and 2006. The ice on Arctic sea has greatly declined in the past few decades. Glaciers in Alps and Rockies among other places in the world have been noted to have retreated significantly. Places like the United States have witnessed increased temperatures instances and relatively low temperature instances since 1950. Unusually heavy rainfall instances have been recorded in different parts of the world. Studies have revealed that acidity of surface ocean water has gone up to about 30% since the Industrial Revolution. Carbon dioxide that has been released by people in their increased population has been absorbed into water bodies. Global climate change can be arrested by adopting behaviors t hat promote a healthy

Equity and Debt Essay Example | Topics and Well Written Essays - 750 words

Equity and Debt - Essay Example However, this is balanced by the requirements of the debt covenant to regularly service that debt; that is, the company regularly needs to make payments to the issuer of the debt to cover the principle they borrowed and the interest required by the debt covenant. This detriment is offset in some regard through the reduction in tax liability (Seidman, 2005) – in short, the payment of debt reduces the amount of income that the company is taxed upon. Equity financing carries with it its own distinct set of advantages and disadvantages. Chief among the advantages of equity financing is the existence of no repayment period of the capital used to expand the business (Seidman, 2005). Since the capital is raised through individuals or businesses buying a share of both the company and its future earnings, the rewards for providing the capital come through an expected increase in the value of their investment. This, however, translates into a disadvantage of equity financing. Namely, wh ile profits are expected to increase, the â€Å"pie† is now being divided into more pieces, thus reducing the value of the existing stakes. Further, with the issuance (or release) of additional stock into the market to support an equity financing endeavor, the company becomes more susceptible to outside influences, whether through potential takeovers or through some loss of control of the decision-making process (Seidman, 2005). I neither fully agree nor fully disagree with management’s decision to proceed with equity financing instead of the intended debt financing in the expansion of their manufacturing capabilities. Equity financing makes sense, especially in light of the 305% rise in the company’s stock price over the past year (American Superconductor, 2003). Management is able to take advantage of the ability to raise capital with less dilution of current stockholders’ shares than would otherwise be expected in an environment of stable share price. Debt financing, too, makes sense in regard to the fact that with the government project becoming profitable a quarter ahead of expectations and with the massive savings in operating expenses, debt financing would have been rather easy to service (American Superconductor, 2003). Using that approach, no dilution of stockholder value would be necessary and there would be no potential for a loss of corporate autonomy. Further, with an eye again to lower future operating costs and an unexpectedly profitable revenue stream, debt financing would have lowered the potential future tax burden that the company will soon be faced with. Instead of management undertaking either approach, I believe that a third option would be best. With the company’s results that lent themselves to support debt financing as well as a nearly doubling of revenue company-wide over the past year, management could have funded the entire endeavor through retained earnings had the expansion decision been put off for a short period of time (American Superconductor, 2003). This approach would prevent any dilution of share value, any potential loss of autonomy, and would avoid the seemingly unnecessary burden of additional indebtiture at a time when the company is flush with cash. Having made the decision to raise the capital through equity financing, management needs to determine what the cost of equity truly would

Analyze the impact of globalization, technology, and the quest for Essay

Analyze the impact of globalization, technology, and the quest for democracy in the Middle East today - Essay Example But in this short essay I will analyze in more detail another existential problem touched upon by both of the authors in their stories, namely, the treatment of the protagonists by the society and their attitude toward the communities they live in. What makes both books similar is a wide, yet quite resembling, range of metaphysical and existential problems the supernatural events of the sci-fi storyboard are covering. The dark side of the protagonists in either Shelleys or Stevensons stories is revealed contrary to their expectations. The depth of the spiritual abyss, which protagonists of both stories found themselves in against their own will as a result of actions made in good faith, led to dire consequences and death of innocent people. Once anyone in a community takes on responsibility for breaking the worlds backbone and defying the laws of nature, the way either Victor Frankenstein in Shelleys novel or Dr. Jekyll in Stevensons novella have done, the payback comes inevitably. Mary Shelley gave her book a title that contains the name of a hero from the ancient Greek mythology as an implication to the bitter end of her story. The legend about Prometheus becomes the key note of the whole book not by chance. According to the Greek mythology, Prometheus was the divine being responsible for creation of humankind. Complying with the desire of the supreme God named Zeus Prometheus made a human being in the image of god and taught men everything he knew. But then Prometheus got corrupted by humans and betrayed Zeus who had punished mankind for their wrong-doings. Zeus took the fire away from humans as a punishment, but Prometheus defied the odds and stole the fire from Zeus to give back to the people. In turn, Zeus decided to punish Prometheus for such impudence and tied him to the mountain to make suffer eternally. Just like in the legend about Prometheus, whose ambitions

First world war Essay Example | Topics and Well Written Essays - 250 words

First world war - Essay Example Germany tried to free Morocco so that the coalition between Britain and France could be broken. In June, 1914, a Bosnian worker killed Austrian Archduke Francis Ferdinand along with his spouse. The worker was employed by a Serbian terrorist organization. Austria-Hungary saw it as a reason enough to attack Serbia. Austria-Hungary seeked help from Germany because they needed protection against Russia. On 28 June, the war was declared. Russia jumped in to assist Serbia. Russian government fully mobilized the troops for war on July 29. In turn, Germany resolved to fight Russia and France on 1 August and 3 August respectively. Germany was declared war upon by Britain on 4 August. By 4 August, 1914, a vast majority of the powers in Europe had plunged into the battlefield. The war ended with great changes in the world map. German Empire was transformed into a republic country. Britain took away German colonies. Liberal democracies were knocked off by dictatorship regime in Germany. Many new countries surfaced in Middle East as well as in

People and organization development Coursework Example | Topics and Well Written Essays - 2750 words

People and organization development - Coursework Example An organisation is composed of different units with specific roles that contribute to the success of the operations and the achievement of the goal. One of the most important aspects on the establishment and operation of an organisation is the change that dictates organisational development. Organisational development (OD) is the force that moves the company forward in different aspects. It is described as by Huse in 1980 as ‘the deliberate, reasoned, introduction, establishment, reinforcement, and spread of change for†¦the improvement of the organization both in terms of effectiveness and health† (Nel, 2009, p.2). For that matter, the change brought about by the reaction of the organisation to different intrinsic and extrinsic factors can be considered included in the definition of organizational development. These changes affect the components of an organisation specifically the people. One aspect of organisational development is even targeted to improve the well b eing of the people such as the employees and the members of the organisation. Due to the importance of the development of the people, the research undertaken is focused on one of the important dynamics in an organisation that is related to the people, team and team building. Team and Team Building Teams are cooperative groups in an organisation established to achieve common specific goals. ... This is where the concept of team building comes in. Team building is defined as the planned activities with the primary objective of improving the group dynamics. The main roles of team building activities include â€Å"improvement of the accomplishment of tasks, interpersonal skills, problem solving skills and team performance.† Such activities apply for different classifications of groups such as work groups, temporary project teams and virtual teams. In addition, problems and challenges within an organisation or within the team itself can be resolved through team building activities namely lack of cooperation, loss of productivity, conflicts within the group and in the work environment, lack of innovation and initiation, and the failure to achieve goals and complete tasks leading to inefficient services. Team building activities cover the different aspect within the organisation such as employee involvement, work design, restructuring, and strategic change (Cummings and Wo rley, 2009, p. 2263). In general, the issues related to team and team building is clearly connected to the change that can challenge the company and can result to either excel or fail. For that matter, the methods and principles of the dynamics of the team and the methods and techniques in team building are considered to be included in the basic protocols in the establishment and operation of organisations. Thus, to be able to achieve an understanding of the team and team building concept, it is important to consider the different topics related to the subject matter understudy. Objectives of the Study The study is aimed to present an overview of the concepts of the team and team building and the role on people and organisational development. In general, the

C200 Exam Assignment Example | Topics and Well Written Essays - 1000 words

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Interviewing Coursework Example | Topics and Well Written Essays - 250 words

Interviewing - Coursework Example For behavioral interview, the candidate should prepare for questions like â€Å"how you behaved† rather than â€Å"how you will behave†. These interviews are trickier as they check the present mindedness and promptness of response of the candidates. Best way for preparing for a behavioral interview is predicting and brainstorming questions and suitable answers to them. Unless otherwise instructed, a parole officer needs to be dressed in collar shirt preferably with a tie and dress pant. Flip-flops, stocking hats, baseball hats, knit caps, and mini-skirts are not allowed. The formal dressing inculcates formality in the behavior which aids in the interview preparations. Proper dressing of the candidate serves as a symbol of his/her respect for the job, organization, and the interviewer. Although there is no proper dress code, yet it is preferable for the candidate to wear well pressed collar shirt with a dress pant. Men should preferably wear light shades of blue, white, and grey. For both types of interview, i.e. the traditional interview and the behavioral interview, the aforementioned dress code suffices.

Personality Test Essay Example for Free

Personality Test Essay According to my personality test, the result that I have obtained is I am a popular sanguine person. Basically a popular sanguine person is a socially active. They enjoy fun, socializing, chatting, telling stories and are fond of promising the world, because thats the friendly thing to do. The sanguine personality type is a very fun-loving individual. These people are very easy to pick out in a crowd. The sanguine always has friends around and is compelled to make them laugh. Sanguines are full of energy. They bounce from one activity to another. Craving attention, the sanguine loves to be the star. In all things, he tries to have fun and complete any task at hand â€Å"the happy way. † There are some weaknesses in the sanguine personality as well. Because he always wants to be the center of attention, this lively person is many times a show off or class clown. He is restless and frequently leaves projects or goals before completing them. The sanguine is often undisciplined, disorganized and forgetful. The sanguine personality is one that characterizes a person who is warm, friendly and very sensitive. An individual with these traits needs attention and approval from those around him. If you meet an exuberant salesman or a stranger that goes out of the way to meet you, a sanguine personality has just arrived. First sign of me to be a popular sanguine person is I am a playful guy. Most of the time wherever I am, I used to be the playful one. I will make serious situation easy for my friends by my jokes. It’s a useful attitude to overcome stress. Next, I am also a sociable guy. This is proven as I am surrounded by many friends. It is also an advantage in my future as I can adapt new culture and make new friends in foreign countries that I might go. Besides, I am a spontaneous person too. I am a person who won’t think too much to make a decision. Therefore, I tend to be a more straight-forward person in live as people can rely on me to make any decision. Other than that, I am an optimistic person as i looks at all things more positive than most. For an example, I look at the positive side of a problem instead of looking at the bad part of it. I am also a cheerful person as I can make a sad person happy. It is because of my humor that I can make a situation better and active. Therefore, its proves that I am a popular sanguine person. Furthermore, I am a popular person. For an example, I was a high officer in my prefect’s board in school. Almost all the students knew me because I was one of the best prefects in school. Next we move into my weakness. I am an unpredictable person. This is because sometimes I will have mood swings and complications in my thoughts. Therefore I can’t really respond correctly to situations. This major weakness that I am trying to avoid. Besides, I can also get angry easily at times. The will be very difficult for the people around me to judge my emotions. Therefore this is also one of the weaknesses that I am trying to avoid. I am also a person who wants credits after I accomplish a certain task. This action actually highlights the ego in me which is bad. I can also be a very talkative person which makes most of the people around me annoyed. This is a weakness because people might tend to avoid us. Other than that, my speech is loud and clear. Even though it is clear the loudness matters most of the time. I don’t really know how to adjust my loudness according to situations. Lastly, I am a changeable person. I might not show that I don’t like a person in front of him/her but I tend to talk to others about them. Well this is what I do the least and not all the time. In conclusion, by totaling the characteristics that I have in me, it is proven that I am a popular sanguine person. I am always trying to improve my weakness to become a better person in life.

Power Issues And Case Analysis Imbalances Social Work Essay

Power Issues And Case Analysis Imbalances Social Work Essay This assignment will discuss the case study given whilst firstly looking at the issues of power as well as the risk discourse and how this can be dominant within social work practice. Further to this a task centred approach will be explained and how it could be used when approaching this case study. Finally the strengths perspective will be explored and how this could effect change, and bring about social justice principles. Thompson (2000) discusses that power can be a complex issue that operates on different levels. He further discusses that many service users who come into contact with social services are generally in a relatively low position of power, and that this could be due to, for example; social divisions such as, class, race, ethnicity, gender, or religion. When looking at issues of power, it could be said that Ms. Evans who defines herself as Asian is being oppressed by many power differentials that would need to be considered. For example; Ms. Evans is currently living in naval married quarters and feels she has not been accepted into the community. It could be argued that she is living in a predominantly male domineered, white environment. Thompson (2000:56) highlights patriarchal ideology and how male dominance serves to maintain existing power relations between men and women, he also highlights how we should resist the pressure to make people conform to white malestream norms (Thompson 2000:141). Healey (2005) discusses anti-oppressive practice and how this looks at the personal, cultural and structural objects that can shape the problems that service users experience. Healey (2005) further discusses that through anti-oppressive practice social workers aim to promote service user empowerment by encouraging them to talk about and share their feelings of powerlessness, to help them understand how cultural and structural injustices can shape their experiences of oppression. Therefore when working with Ms. Evans and her family I would need to incorporate anti-oppressive practice in order to empower, and enable her to share with me her feelings and experiences of powerlessness in order to gain a better understanding of the families situation. However Thompson (2000) highlights, social work intervention involves the exercise of power, which if used negatively can reinforce the disadvantages that service users experience. Used positively however power can help to enhance the working relationship, the outcomes, and empower the service user, as Healey (2000:202) writes postructuralists see power as an ever-present and productive feature of social relations, and Foucault cited by Healey (2000) highlights the need for us to recognise the productivity of power, and argues that by focussing on power as only being oppressive ignores the positive dimensions of power. Ms. Evans has been referred to social services via the Health Visitor; this could be making her feel disempowered and nervous about the forth coming intervention of social services. Therefore when working with Ms. Evans and her family I would have to recognise the power imbalances between us, (Thompson 2000). I would need to be sensitive to the issues of power and imbalances by being clear with Ms. Evans on my role and purpose, explaining professional boundaries and responsibilities (Trevithick 2005). I would also need to consider my use of language and how as Dalrymple (1995) cited by Healey (2000:184) explains the way in which language can reflect power differentials and have an impact on the people with whom we are working. As well as recognising power issues and imbalances, as the social worker l would also need to undertake a risk assessment. As Thompson (2000) highlights, to assess the degree and nature of any risk to which Ms. Evans and her family could be exposed to. Assessing exposure to risks or a person, who is vulnerable to it is central to assessment within social work practice (Davies 2005). Stated in the Codes of Practice, as a social care worker, you must respect the rights of service users while seeking to ensure that their behaviour does not harm themselves or other people (GSCC 2007:4). This includes following risk assessment policies and procedures to assess whether the behaviour of service users presents a risk of harm to themselves or others (GSCC 2007: 4.2). Therefore when working with Ms. Evans and her family I would need to be aware of my organisational and statutory duties as there are substantial policies, guidance, and frameworks to inform my practice on risk assessment. When working with children and families as Brayne (2005) highlights, I would need to be aware of the law, which under the Children Act 1989 states; my primary responsibility would be when working with Ms. Evans and her family to that of the child, or children. Ms. Evans has stated that on occasions she and her family have experienced verbal abuse, which would need to be investigated further to decide on any risks this may pose to the family. However she has been described by the Health Visitor as suffering from post natal depression, and finds it difficult to care for her children, aged seven, five, and a ten week old baby who has spinal bifida. Therefore it could be said that my primary statutory concern would be, to what extent is her post natal depression effecting the care and welfare of her children, and does this pose any risks that need to be identified. Risk assessment and the management of risk have become dominant in all areas of social work. Kemshall (1997:123) cited by Davies (1997:123) highlights that within social work risk assessment and risk management have become key issues and are often central in the decisions, to allocate resources, to intervene in the lives and choices of others or to limit the liberties of activities of clients. Risk assessment has become a dominant discourse within social work because social workers are employed within a risk society, which searches for ways to identify and manage risk effectively. (Higham 2005:182) However as stated in the codes of practice, social workers should also recognise that service users have the right to take risks, and help them to identify and manage potential and actual risks to themselves and others (GSCC 2007: 4.1). Higham (2006:182) discusses how service users strengths that are likely to diminish the predicted risks should be assessed in keeping with the social work value of empowerment. Pritchard (1996) cited by Davies (1997:124) discusses how service users should not be denied the opportunities to take risks or exercise choice, and states that, risk-taking is an important feature of all our lives (Davies 1997:124). However, as Thompson (2000) explains, the balance between care and control within social work can be difficult to maintain. By approaching this case with a task centred approach would as Healey (2005) explains, mean focussing on enabling Ms. Evans to make small and meaningful changes in her life, that she has recognised, acknowledged and wanted to work on. Coulshed (1998) highlights that within this approach the service user is the main change agent, helping the worker to assess what the priorities for change ought to be. She further explains that because the worker is as accountable as the service user in carrying out agreed tasks this lessens the sense of powerlessness that the service user maybe feeling. A task centred approach works on a specific set of procedures whereby the service user is helped to carry out problem-alleviating tasks (Coulshed 1998). Healey (2005) explains that it consists of the pre-intervention stage, followed by four sequential but overlapping steps. Therefore firstly I would need to understand and establish the source of referral (the Health Visitor) and negotiate with them any expectations and views. However as Healey (2005) states, by understanding the views of the referring agency does not mean that this has to be the focus of work, as I would need to work with Ms. Evans on defining the target problems. Mutual clarity between Ms. Evans and me would need to be addressed, discussing any limits or boundaries, explaining confidentiality, my role, as well as any legal or other obligations. Working in collaboration with Ms. Evans I would seek to explore and prioritise Ms. Evans views of her problems, as the service user involvement in identifying the target problems are critical to concentrating their efforts on change (Healey 2005:119). Epstein and Brown (2002) cited by Healey (2005) suggest a maximum of three target problems, as it is not necessary to address all problems identified. Success in a few can have a knock-on effect for other problems in a service users life that may enable them to live with these problems or to deal with them (Healey 2005:113). However as Healey (2005) writes, although within a task centred approach the service users definitions of their problems should prevail, in circumstances where the worker is duty bound to insist on considering certain problems, or a judgement has been made of a potential risk that the service user may pose to themselves or others, than these issues should be clearly raised. An explicit agreement (contract) would need to be mutually clarified. This would include times, location of meetings, and detailed information on the goals of intervention, whereby the service user should be responsible for deciding the order in which problems should be addressed (Healey 2005). It should also include any goals the social worker has on behalf of their agency or statutory duties. For example when working with Ms. Evans, goals for intervention might include her health status to be investigated in relation to her post natal depression. As well as this a statement of tasks would be listed to address target problems and to develop the service users problem-solving skills (Healey 2005). This is the key intention of task centred practice, hence we must resist any temptation to do for, rather than do with the service user (Healey 2005:122). An example of one task could be; Ms. Evans to gain more information on spinal bifida and then forward this to her partner, as she feels that he has not accepted their daughters condition, and this could be a fear of the unknown. In supporting Ms. Evans in her task performance I would encourage, and help build on her strengths maybe through rehearsing set tasks with her in the form of role play (Healey 2005). This would enable for any strategies necessary to be put into place to help Ms. Evans overcome any obstacles that she may feel could hinder the completion of a certain task. Task centred practice is a systematic process, therefore throughout my work with Ms. Evans I would need to regularly review performed tasks in order to acknowledge any gain made, as well as address any tasks that have not been performed. This would give me the opportunity to address any issues with Ms. Evans and to explore ways if deemed necessary to revise our contract. Finally integral to the task centred structure is the need for a well planned termination. Healey (2005:124) writes that a clear and looming deadline is vital for concentrating worker and service user efforts on change. Within the termination meeting I would review with Ms, Evans the overall progress of our work, and how in the future she might maintain any progress that has been made (Healey 2005). Healey (2005) explains that a task centred framework provides a shell in which other theoretical perspectives can be incorporated. Incorporating a strengths perspective would, like task centred practice focus on, building a service users capacity to help themselves and to promote a mutual learning partnership between workers and service users, (Healey 2005:158) keeping within the social work values of empowerment, respect and service user self-determination. According to Healey (2005) the strengths perspective concentrates on enabling service users and communities to work towards their future hopes and dreams, rather than looking at past or present problems. Saleeby (1997:4) cited by Healey (2005:152) states that the strengths perspective formula is straightforward, where workers are required to mobilise service users strengths in order to enable them to achieve their goals and objectives, which would lead to the service user having a better quality of life on their terms (Healey 2005:152). Some of the key assumptions of the strengths perspective are, all people have strengths, capacities and resources, and people generally demonstrate resilience, rather than pathology when facing adverse life events. (Healey 2005:157). Healey (2005) discusses the practice principles and how the social worker should adopt a positive and optimistic attitude towards service users, working in partnership with them so solutions to problems are developed collaboratively. Healey (2005:162) further states that the formation of a good working partnership can increase the resources available to solve the problem at hand. Therefore when working with Ms. Evans I would focus on listening to her story, identifying her capacities, strengths, and resourcefulness which could contribute to positive changes. I would clarify any strengths with her as Healey (2005:162) explains, service users can grow when others particularly helpers actively affirm and support their capacity to do so. My role as the social worker would be to facilitate Ms. Evans capacity to acknowledge, and use existing strengths and resources which would enable her to develop new ones. These strengths could be for example; the skills she has developed from parenting, most of which due to her partner being in the Navy she may have done independently. Ms. Evans defines herself as Asian and that Islam is important to her, therefore, another strength could be that of adaptability, and having the inner strength to explore new experiences, as she may have moved from an Asian community to be with her partner in the naval married quarters. According to Saleeby (1996) cited by Healey (2005:164) belonging to a community is the first step towards empowerment. Therefore by working towards social justice principles I would explore with Ms. Evans what formal and informal help was available to her within the community. For example, a mother and toddler group, which would enable her to become part of the community that she feels she has not been accepted into. Healey (2005:164) explains community support can build and draw on the capacities of service users to help themselves and to help others. I would also discuss with her the help she is already receiving in relation to her baby and her diagnosis of spinal bifida, which could mean the family are entitled to both financial and practical help. This could include a family support carer to give some respite, which would allow Ms. Evans some time to pursue her own interests, such as her religion. Further to this I would need to recognise any strengths and assets within Ms. Evans social networks, such as people she may feel can be supportive, maybe discussing with her possible personal support from family and friends (Healey 2005). In conclusion this assignment has discussed the issues of power and how social workers need to be sensitive to and recognise power imbalances. .Following this, risk discourse has been explained, as well as a task centred approach to the case study. Finally the strengths perspective was incorporated which focuses on the capacities and potentialities of the service user.

Application Of Industrialised Building System Construction Essay

Application Of Industrialised Building System Construction Essay This is because under the Seventh Malaysia Plan (1996-2000) the Government of Malaysia for the first time to introduced the Low Medium Cost Housing category (the previously it was classified together with medium cost housing category) due to the always increasing demand for housing in this category. In additional, it is to ensure that the middle low income group with salary ranging from RM1,501.00 to RM2,500.00 per month and able to own a house. However, the pricing of low medium cost housing are around RM42,001.00 to RM60,000.00 per unit only. Using IBS in this types of housing project are more suitable because high volume and stability of demand for buildings is the advantages of using IBS. Besides that, it will also reduce the selling price of low medium cost housing. The IBS is a manufactured the building components at factories (off site manufacture), will enable cost saving; safety and health; productivity and quality improvement through the reduction of labour intensity and construction standardisation. Apart from this method, it also offers minimal site wastage, less site materials, cleaner and neater environment, controlled quality, and lower total construction costs. Using higher percentage of IBS in the construction of public housing and other building projects will provide better productivity, quality, and safety, especially for the total construction time saving and cost saving. IBS will contribute towards a better construction industry, as well as improve the global competitiveness of Malaysian builders. Nowadays, IBS in Malaysia become more popularity in the construction industry especially for the Government project. An early effort by the Government of Malaysia to promote usage of IBS and develop an Open Building system (OBS) concept as an alternative to conventional and labour intensive construction method has yet to make headway. According to Works Minister Datuk Mohd Zin Mohamed, the prefabricated parts will be used in all Government projects in a proposal to reduce the dependence on foreign workers. Besides that, it wills also reducing inherent social problems involving these foreign workers. The use of prefabricated parts was part of the IBS which would be adopted for all Government projects. The Government of Malaysia has ordered all government agencies carrying out development and peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s housing projects to use at least 70% IBS content in those projects. In the beginning, literature review was conducted to determine an overall idea regarding IBS for public housing. This refers to collecting the latest secondary data and information from different sources which including books, journals, magazines, dissertations, conference papers, and information from the internet. These materials were used for background reading to obtain full understanding and information needed for discussion and analysis in the research. Conventional construction method is defined as components of the building that are prefabricated on site through the processes of timber or plywood formwork installation, steel reinforcement, and cast in-situ. This construction method is mostly built of reinforced concrete frames for conventional building. Using the wooden formwork mainly is for the traditional construction method and need take some time to construct the formwork before concreting. This construction method is much more costly for construction which is need includes total labour requirement, raw material, transportation and very importance once is low speed of construction. The main objective of a cast in-situ construction method is to weed out and reduce the using traditional timber formwork, brickwork, and plastering. A carefully planned in-situ work can maximise the productivity, speed and accuracy of prefabricated construction. Cast in-situ method uses lightweight prefabricated formwork made of steel or fibreglass or aluminium that is easily erected and dismantled. The steel reinforcement is placed within the formwork after finishes construct the formwork. After placing the reinforcement they are being erected and concrete is poured into the mould. When the concrete is set and according to the required strength, the moulds are dismantled. The workers can be easily trained to erect the moulds and set the steel reinforcement. These construction methods are required limited labour and it will reduce the total labour need. Its advantages over the conventional construction method include, low skill workers requirement, speedy construction, low building m aintenance, durable structure and less construction cost. These prefabricated timber framing systems is using the timber in the construction industry for construct the building. Usually the timber framing system are consists of timber building frames and timber roof trusses (show as below figure 7). While the steel framing systems have been the more popular choice on construction industry, but the timber roof truss system also have its own market where it is offering interesting designs from simple dwelling units to buildings requiring high aesthetical values such as chalets for resorts. This prefabricated timber framing system we can see in the traditional building. Prefabricated construction in Malaysia started way back almost fourth years ago with the completion of the Tunku Abdul Rahman Public Housing Estate or commonly known as the Pekeliling Flats. No proper plan was formulated by the government for the industrialisation of construction and until the inception of the IBS Roadmap 2003-2010. This is a master plan to facilitate the transformation the Malaysian construction sector was formulated with inputs from industry and endorsed by the Cabinet back in October 2003. Known as the à ¢Ã¢â€š ¬Ã…“Industrialised Building System (IBS) Roadmap 2003-2010à ¢Ã¢â€š ¬Ã‚ , the master plan is based on the 5-M Strategy (Manpower, Materials-Components-Machines, Management-Processes-Methods, Monetary economic and financial and Marketing promotion) with the aim of having an industrialised construction industry as well as achieving Open Building by the year 2010. The transformation of the construction sector is crucial in ensuring the successful achieveme nt of Vision 2020. Each part on the IBS Scoring was having their own rules and regulation to calculate the points. For example: under Part (1): Structural System, the points are awarded for various types of structural system used such as precast concrete beams and columns, steel, and prefabricated timber. For the Part (2): Wall Systems, the points are awarded based on various types of wall systems used such as precast concrete panel, glass, dry partition and block work. For the Part (3): Other Simplified Construction Solutions, the points are awarded based on usage of other simplified construction solution for example standard components based on MS 1064, standardized grids, other 3D prefabricated components (prefabricated toilets, and staircases). IBS Score calculation only considers the superstructure elements of a building and sub-structure works are not taken into account in the calculation.

Robert’s Transformation in Mary Elizabeth Braddon’s Lady Audley’s Secre

Robert’s Transformation in Lady Audley’s Secret   Ã‚  Ã‚  Ã‚   Robert Audley plays a major role in Mary Elizabeth Braddon’s Lady Audley’s Secret. Robert is the nephew of Sir Michael Audley, and the young Lady Audley is his new step-aunt. The novel follows Robert in his quest to uncover the secret surrounding Audley Court and his friend, George Talboys. Within the first half of the novel, the reader watches Robert transform himself from being happy-go-lucky with no cares at all in the world to a man devoted to his mission and thereby becoming a true picture of true Victorian manliness. When Braddon first introduces Robert to the reader, he is completely relaxed. He has passed the bar and is a lawyer, but he never actually practices law. The big expenditure of his time is concentrated on helping George grieve and recover from the death of his wife, Helen. After taking George on a trip to Essex where Robert had planned to introduce him to his uncle, Robert becomes a different man. Before Robert gets a chance to make the introductions, George disappears. When he is unable to find h...

The Positive Impact of Technology on Education Essays -- Teaching Educ

The Positive Impact of Technology on Education Today, technology is found everywhere in education.There are computers in many of the classrooms and schools contain computer labs, or at least numerous computers in the library available to students. In my paper, I want to discuss some of the positive and negative effects that technology has on education. Throughout my schooling, I’ve seen technology go through different stages of importance in education.When I was in elementary, I remember seeing maybe one computer in the whole school.Moving to middle school, each classroom had around two computers for students to use.The library had a small computer lab where computer classes were held and students could sign up to use them.High school consisted of computers in every classroom.The chemistry and physics room had a small computer lab, the library had a lab of about 30 computers, and we had a computer lab down the hall as well.I recently took a visit back to my elementary school and was amazed at the changes that had taken place, all technological.The library was turned into a fu...

African Americans in Pop Culture Essay

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Experiment on Photocromism and Piezochromism

Introduction This experiment investigates an oxidative coupling reaction in an to synthesis thermodynamically dimmer from 2,4,5-trippingly-1 H-immediate. The resulting compound was investigated for both photometric and piezoelectric properties by way of formation of a stable radical, utilizing visual observations and UP-Visas as a means of distinction. Both the oxidative coupling reaction and the dimmers interaction with light re depicted In the reactions in figure 1.Figure 1 : Oxidative Coupling reaction of 2,4,5-trippingly-1 H-imitated Experimental Ethanol (mall), potassium hydroxide (8. Egg, 2. Moll) and water (ml) were added in order to H-imitated (0. Egg, 3. Moll). The mixture was stirred until clear before It was cooled to 5 co. A solution of potassium Africanized (3. 0021 g, 9. Moll), water (mall) and ethanol (mall) was prepared and added drowses Into the mixture ensuring the temperature did not rise above 10 co.A grey precipitate was Isolated from the yellow mixture through v acuum filtration and washed with water (ml x 5) and 50% aqueous ethanol. The mixture was dried under vacuum suction and the melting point was determined. Yield: 0. Egg, 90. 8% m. P-199. 8-200. ICC. A portion of the dimmer (0. 0305 g, 0. Molotov) was quantitatively dissolved in ml of toluene. The solution was left for min until colorless. The UP- Visas spectra was recorded for the colorless sample.

MCDonalds Essay

Strategy and Repositioning the Brand McDonald’s in India Sameer, Sharanbir Kaur Abstract- Despite global slowdown, Indian economy is resurgent and offers fresh opportunities as well as challenges to global players. McDonald‘s still treats the Indian market as one of their young markets although what they have achieved in 15 years here, it would usually take them 25 to 30 years in another market. McDonald‘s philosophy of Quality, Service, Cleanliness and Value (QSC&V) is the guiding force behind its stellar service to the customers. However there is still a huge potential in the Indian food market that remains untapped in terms of family restaurants, quick service restaurants and breakfast eateries. Coming in the wake of these, their rebranding effort requires much more than a mere change of the logo or signage. There is a need to critically evaluate the right marketing mix. The article is focused upon assessing the marketing efforts in India in terms of positioning of McDonald‘s. Index Terms- Rebranding, Repositioning, Demography, Marketing Mix I. FAST FOOD INDUSTRY IN INDIA T he Indian fast food industry has evolved over time and always has been in line with the needs of people of all ages and segments. There are enterprises which scale from one room outlet to a chain having hundreds of outlets like McDonalds in India. As per new research report ? Indian Fast Food Market Analysis? , India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is growing at an annual growth rate of 30-35%. Almost all big fast food brands of the world have succeeded in making their presence felt in the country and most of them posting an appreciable growth. Although the market has witnessed robust growth in the past couple of years, it remains largely under penetrated and concentrated in the metropolitan cities. However, there is large room for growth in tier-II cities, tier-III cities which are mostly untapped. Therefore, the future of Indian fast food industry lies in masses that live in tier-II and tier-III cities. In 2013, the global fast food market is forecasted to have a value of $200 billion, an increase of 29. 3% and a volume of 94. 7 billion transactions, an increase of 10. 4% since 2008. The consumer spending on processed food has increased at an average rate of 7. 6 per cent annually from 2008 to 2010 and this is expected to rise at an average of around 8. 6 per cent until 2012, according to a report by Assocham. Almost all big fast food brands of the world have succeeded in making their presence felt in the country and most of them are posting appreciable growth. It is estimated through the Euromonitor International and Credit Suisse Emerging Consumer Survey, that the average Indian spends just $ 11 as compared to his Chinese counterpart who would ideally spend $ 20 on fast food. Yet , if we see the Indian spending on food in totality , they spend 23 % of their earnings on the same while the Chinese spending is 20 %. So, the inference that can be drawn is that owing to the eating pattern of Indians they prefer to eat at home and would spend on cooking ingredients over fast food. However, this does not spell good news for the industry. It is set to witness the entry of new fast food players that plan to hit the Indian market with a vengeance with international giants like Dunkin Donuts and Starbucks being amongst them. II. THE COMPETITION People prefer fast food because it’s cheap, easy to prepare, and heavily promoted. India is a developing country with 2 percent of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. Major players in fast food in India are: McDonald’s KFC Pizza Hut Dominos Cafe Coffee Day Barista More than 75% of McDonald’s restaurants worldwide are owned and operated by independent locals. McDonald‘s product line in India is almost similar to other burger chains with a dominant Indian flavour. Perhaps, it would be correct to say that their only similarity with their foreign outlets is that they have French Fries and still use buns. Examining the immense Indianzation they have attempted in their menu here it wouldn‘t be surprising to see Indian Chapatis in place of buns. Their current offerings reflect the same. www. ijsrp. org International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 ISSN 2250-3153 2 Table I : Present Menu for McDonald’s India Menu Ranges Burgers and other Bites Spicy Delights McSpicyPaneer ExtraValue Meals Chicken McNuggets Meal McAloo Tikki Happy Price Menu Breakfast Menu Favourites Sausage McMuffin with egg French Fries McAloo Tikki Happy Meal Meals Source: McDonaldsIndia. com Desserts Big Spicy Paneer Wrap Filet O Fish Meal Maharaja Mac Meal McVeggie /McChicken Meal Chicken McGrill Beverages McSwirl Iced tea/ Cold Coffee Minute Maid Pulpy Orange/ Cappucino/ Tea Soft Serve (Strawberry /Chocolate) Veg Supreme Veg Pizza McPuff Veg McMuffin Sausage McMuffin Pancakes Filet O Fish Chicken Maharaja Mac Chicken McGrill Meal McChicken/ McVeggie McVeggie Meal McFlurry McChicken meal III. BUSINESS MODEL The Business Model of McDonald‘s is a franchise-based model coupled with strong corporate branding. The focus is on the branding of McDonald‘s as a globally accepted service provider with strong customer perception about: www. ijsrp. org International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 ISSN 2250-3153 3 Happy Employees means Happy Customers – McDonald’s Efforts of repositioning its Brand-Recently, McDonald’s management has decided to change itsstrategies. They now want to provide not only a place to sit and eat but also an experience that can be enjoyed by their customers. Figure 1: The Service Marketing Triangle Zeithaml and Bitner (1996 ) McDonald‘s realized very early in their business that in order to achieve happiness amongst customers;the possible route is through happy, motivated and committed employees. In accordance with this they played on the customer first strategy. Even in India, their efforts clearly indicated that they were keen to understand the Indian consumer. Hence they adapted themselves to tickle the taste buds of their Indian customers to become a brand that enjoys a very high brandrecall. Therefore they focused on internal as well as external marketing. The level of importance has changed to be in the following order (the most important people arenow at the top). Corporate Branding – The marketers are shifting the branding efforts from their product brands to a more holistic corporate branding . The reason for the shift can be traced to the belief that, it is the corporate image that carries a great impact on the buyers who are more aware and more exposed to media coverage on various issues be it environmental responsibility, being corporate social responsibility or be it responsibility towards health of future generation. McDonald‘s describe a corporate branding framework that is based on three elements: Figure 2: McDonald’s Service Pyramid Figure 3: Corporate Branding Source: Hatch and Schultz (2003)), â€Å"Bringing the Corporation into Corporate Branding†, European Journal of Marketing, The recent McDonald‘s rebranding strategy is a part of this thought and vision. McDonald‘s road to success has not always been rosy. They have been at the receiving end of the media‘s onslaught. There was a huge uproar in US after media exposure against McDonald‘s unhealthy menu that was affecting the nation and leading it to a generation suffering from obesity and heart diseases among many more ailments. There were employment issues internally which showed that they did not treat their workers well. Hence they assessed their strategies again and came up with new objectives that strengthened their previous aims and gave a new direction to them as well. www. ijsrp. org International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 ISSN 2250-3153 4 McDonald’s Marketing Efforts Over the Years – Proactive Rebranding – A Proactive strategy includes a new line of business or market that does not conform to the existing brand identity. When McDonald‘s once referred to itself as Mickey D‘s to target kids in a commercial, it had just coined a new way of catering to an audience separate from its traditional family audience. Objectives of McDonald’s Repositioning StrategyMcDonald’s, the promise of American fast food anywhere in the world, has had to rethink and reposition its brand offerings in different countries. While some basic elements like Ronald were left in place the menu underwent an overhaul. For example, in India, the menu has no beef dishes since it is not considered religiously correct to eat cow‘s meat: there is the very popular McAlooTikki, a potato-based patty in burger buns; the Big Mac is replaced by the Maharaja Mac, the Big Mac in chicken; there is also the paneer (cottage cheese) McVeggie burger. The Italian McDonald’s has a special coffee spot. To celebrate its 20th anniversary in China, McDonald’s rebranded under the â€Å"Make Room for Happiness† campaign. They had all you want coffee refills; Wi-Fi and a more modern restaurant design were unveiled. This was done exclusively for China, where McDonald’s positioned itself as a place to relax away from the high demands of the average Chinese‘s life. Its â€Å"I’m Lovin’ It† slogan made way for â€Å"Make Room for Happiness,† and McDonald’s became the place where the stressed young Chinese can spend quality time rejuvenating after working for long hours. The result was an 18% increase in sales, and an increasing legion of fans that is fueling McDonald’s’ growth in China. McDonald’s Changing Markets Changing Strategies Decades after its launch, the Big Mac is changing colours, literally. The world’s largest fast-food chain is letting go of its familiar red-and-yellow colours for more muted tones as it goes for its biggest and costliest revamp in the country, in line with its global strategy of attracting more adults. For the next generation of consumers McDonald‘s plans to cultivate a very different image from its existing one. After revamping 280 stores in various markets last year, McDonald’s is now opting for the Tampa model and will spread that design to upwards of 800 locations this year — roughly triple what it did last year. The company is donning a new look when India is on its way of becoming a global hotspot for food retailers, with chains like Starbucks, Burger King planning to enter the country. Some McRemodel highlights include : †¢Redoing roofs – The bright red roofs that have topped McDonald’s for several decades are getting the heave, replaced with flatter, more conventional roofs. †¢Muting paint – The neon yellows and reds common to the interiors and exteriors are becoming history, replaced with much more subtle oranges, reds, yellows and even greens. †¢Updating chairs – Those industrial steel chairs are giving way to wooden chairs, colorful stools and, in some cases, vinylcovered chairs that resemble leather. Some stores will have larger lounge chairs similar to the kind you might expect to find in a coffee shop. †¢Doubling drive-through – To ease lines inside and outside stores, many locations are adding second drive-through windows to speed up service. †¢Splashing colour – McDonald’s hasn’t junked it’s familiar red and yellow colors altogether, but it is making them far less obvious. Instead of filling the restaurants with them, it’s splashing bright yellow and red here and there for effect. †¢Dividing dining areas – The sea of tables and chairs is history in the remodelled stores. The new dining rooms are divided into separate eating zones for larger groups, eat-and-run customers and folks who want to stay and lounge. †¢Adding flat-screens TVs – Large, flat-screen TVs — some playing contemporary music — are showing up in many locations, though fewer than half of the remodelled stores will display them. The new design makes the customer feel more comfortable and at leisure to enjoy their surroundings. This offers to McDonald‘s two key opportunities- firstly, to shift to another www. ijsrp. org International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 ISSN 2250-3153 customer base with high spending power and then to broaden their menu with offerings at a higher price point. Risks Involved – When a global organization like McDonalds is going in for rebranding, a lot of financing is involved and the global impact is huge. Though the step taken by the managers of McDonalds is well calculated but speculations are on till the time it doesn‘t fair well in the market and most importantly to the customers. This kind of rebranding in the Indian Food Industry can help change the image of McDonald‘s completely like in the case of Pizza Hut, which has become a part of fine dining segment, which it was not earlier. The Indian consumer is considered to be loyal but still the risks involved are high. 1. A trade-off between what is expected from a company and what a company has to gain from the consumers One can see that one facet raises the scale while the other weighs it down making it a tough task. In order to sustain the balance, it requires big investments which will surely add to the costs incurred in the rebranding. If the rebranding falls flat, it will result in a major profit decline. 2. Store positioning McDonald‘s needs to have the most current information to determine if present outlets are cannibalizing each other‘s business. To achieve this McDonald‘s team willneed comprehensive, demographic data of India along with both theirs and competitors‘ outlets. IV. CONCLUSION The task is mammoth as McDonald‘s tries to keep up in the race for a piece of the great Indian pie . As per Forbes , McDonald‘s India operations contribute 30 % to their sales which is a considerable share. It might become imperative to create a Point of Difference to fight it out in the Indian market as all fast food brands have modelled themselves on local flavours now , the latest being KFC with its ? Streetwise‘ menu. While McDonald‘s does have the edge with its excellent supply chain and distribution network the customer ultimately does become the king with low brand loyalty in this category being the generalisation . The rebranding effort on their part seeks to bring 5 in a new flavour to their brand offering but what remains to be seen is whether they are still able to strike a chord with the customer. ACKNOWLEDGEMENT We would like to express our heartfelt gratitude to the people who assisted us in this endeavour of ours. First and foremost , we would like to thank Mr. Praveen Gupta, HOD , Lal Bahadur Shastri Institute of Management for his valuable time and support. Also, a special mention to the staff of McDonald‘s Jor Bagh, Delhi who was very patient and helpful during our visits to the outlet for the study. REFERENCES [1] [2] [3] [4] [5] Lovelock,Wirtz and Chatterjee ,? Services Marketing ? , in Plastics ,Sixth Edition ,India , Pearson , 2010 , pp. 66-98 , pp. 340-372 Aaker, D. A. (2004b), ? Leveraging the Corporate Brand? , California Management Review, 46 (3), pp. 6-18 Bijoor, H. , ? A Time to Rebuild? , Business India, February 20,2011 pp. 48. Hatch, M. J. and Schultz, ? Bringing the Corporation into Corporate Branding ? , European Journal of Marketing, 2003, 37 (7/8), pp. 1041-1064. Jacquelline, B. and Kline,S ,? From McLibel to McLettuce: Childhood, Spin and Re-branding? ,2007 , Society and Business Review, 2(1)

A Model of Christian Charity & Letter to Philip Sidney

Winthrop, as mentioned before Is a dedicated Puritan, which are English colleens who believed that the Church of England was corrupt and needed to be â€Å"purified,† During this time period many Puritans and those of other religions were ridiculed and discriminated because of their faith. Many restrictions were placed on them, and additional taxes were added tot their Income. Winthrop believed the only way to purify the church was to leave England now and begin a new way of life. In his essay describes his perfect society as the inhabitants begin one with God and each other.He implies that a move now is the best way to begin purification. Hastily, and English writer and geographer saw many benefits form the colonization of the New World. With his background in geography he knew that North America would be filled with various types of raw materials and wild life. His letter gave examples of this variety mentioning the different types of wood such as cedar, oak, walnut and sund ry. He explained how these resources would not only benefit the colonies but also benefit England.He believed the resources available loud be able to be divided equally among the colonies and England. He also saw the financial benefits that they could come from colonization. Money was the most important reason for his proportions to colonize. Money was big factor in his argument. In these essays both Winthrop and Hastily emphasized that the best way to receive their desired outcome was to go now. To Hastily going now would be the best way to receive the maximum benefits from the North American raw materials.Winthrop believed leaving now was the only way to purify the church, saying that thing could be done for the church in England. Also stating the by leaving now would make the purification process to go faster. They also shared the ground on which they settled which was Massachusetts. They each believed a colony near the coast would help the more economically. A Model of Christian Charity & Letter to Philip Sidney By larders published an essay to inform his followers of his solution to the problem if the corrupt Church of England.This solution in fact was moving to the New World. Richard Hastily, in 1582, sent a letter to Philip Sidney to inform of the great believed the solution to their issues was to go and colonized North America. Winthrop, as mentioned before is a dedicated Puritan, which are English citizens who believed that the Church of England was corrupt and needed to be â€Å"purified. † During this time period many Puritans and those of other religions were ridiculed additional taxes were added tot their income. Winthrop believed the only way to coast would help the more economically.

An Encounter That Changed My Life Essay

It’s been three years since that ghastly night, it shaped me into what I am now, not being comfortable around the countless people in the street had become a part of me, from a simple walk from my work place to my house makes me unusually un-ease knowing that even though you might have done nothing wrong, there might be someone out to get you. Somebody should have told her, right at the beginning of her life, that she would die so young, so that she could live her life to the full and knowing that her life would end in an abrupt way, but watching it happen, right in front of me changed everything in my life, it changed how I felt about people and left me traumatized. Amy and I where co-workers at the same bank and it was a typical cold night in London. When we left the staff party the streets where already abandoned, looking at my watch, time had passed and it was already nearly 2 o’clock in the morning. Looking at the street the city lights stand out like a busy constellation of streets and houses, quiet but beautiful. It’s impossible to make sense of, except for the main strip which is a single mound of coloured, noisy light. I like that the lights don’t seem to get dimmer as they get farther away. They only get smaller and smaller until they slip behind the bends at the end of the road. It was a rare sight, even though I lived there, I had never admired the beauty of the muted main street and was lost in its marvel. Walking to my car, I almost didn’t realise I was there, lost in my own thoughts I had remained silent all throughout the walk, as if I was scared that I might have disturbed the city’s slumber. Read more:  A Book That Changed My Life I said bye to Amy as she got into her car, and I crossed the road and got into mine and put my seatbelt on and was ready to leave. Everything was still so silent but among the silence an approaching sound of a car that got louder and louder every second, I hadn’t given it any notice until I heard a piercing sound as it passed by Amy’s car, a bullet. Everything happened so quickly I didn’t even get a glimpse of the car; the one that passed had already left my sight. I looked at Amy’s car and the window was shattered and she was nowhere to be seen, I was so shocked my whole body started shaking and as I  fumbled with my seatbelt I opened my car door and rushed to her car, and there she lay, on both seats with blood dripping from her head I opened her car door with panicked hands and grabbed hers and checked for her pulse, and to my great dismay, I felt nothing but the shivers of my own hand. I started shouting but all of my efforts were to no avail. Everything I did to help was of no avail. Nothing worked. I rummaged in my pocket looking for my mobile phone and dialled 911 and explained everything and within minutes, the scene was covered by police officers and first aiders. I was still trembling as one of the police officers took me aside and asked me what happened and I explained in every detail to what had happened and he told me to go home and get some rest, but I knew trying to sleep will be futile. I knew that I wouldn’t sleep that night, nor several nights after that, I was distressed. It wasn’t until months later that they caught the killer and explained Amy’s tragedy to the world and the truth was bloodcurdling. The killer was nothing else than her stalker, he had never talked to Amy, neither did he have any reason to do so, he had once saw her and after that he had spent years researching her, for no reason at all, only that he was jealous of her in way’s only he understood. Everything was so terrifying, he had sites, all her private information and also pictures of Amy all stocked up in his flat. The stalker was so caught up to her he had desires to murder her. This was the horrible fact, Amy was dead and I saw it all unfold in front of my eyes and remained helpless to her death. This encounter had affected me in way’s I couldn’t even believe, for a whole year I was afraid of getting into my car again I was shell-shocked of what had happened. I still had sleepless nights, thinking about the whole scene over and over in my mind, always helpless and knowing that I did nothing to save her, a shadow of guilt lay on me for several months I blamed myself of what happened to Amy, trusting people had become harder for me, knowing that what happened to Amy can happen to myself, the event had left me babbled and everything just got harder and harder. The trauma got heavier and heavier on my shoulders including the guilt that I had given myself. This event showed me, how life can be taken away in a second even by a man who didn’t ever  speak to you. The truth was horrifying. Now, three years later, I started getting over the traumatic event but still everything had changed in me, always observing the crowds, always in fear of what might happen next knowing that all it takes is a bullet and death will follow. This encounter with this stalker had changed me and reformed me into a completely different man; this encounter completely changed my life.

Security Roles Research Paper Example | Topics and Well Written Essays - 1000 words

Security Roles - Research Paper Example Additionally, the head of security has some important duties and responsibilities and they most notably include filtering criminal records of the newly hired employees. Secondly, the leaders have to make hard choices during their jobs because they cannot to afford to trust anyone and it is a common belief that security professionals are paid to remain suspicious of everyone. The need to suspect everyone and everything is a defining attribute of security professionals in both public and private sectors of the society (Spitler, jones, Hawkins, & Dudka, 1987). The private security officials and agencies are bound to perform their duties under Police and public law enforcement as they are blessed with the governmental authority to prosecute any suspect. The role of private security is to minimize any immediate threat and danger to the interests of corporations. In the court of law, however private security officials have the capacity of expert witnesses while; the local police department s are responsible and accountable for conducting detailed crime investigational activities. The heads of corporate security departments have the important duty to neutralize any possibility of offence against the company and they are helped in this cause by technological interventions such as CCTV cameras and walkthrough gates. The idea is to minimize the possibility and probability of fatalities of security professionals specifically. The heads of security departments are also supposed to propose training and development of the staff so that they can perform their roles in a better manner. The private security professionals are nonetheless, believed to have lower level of dedication towards ethical standards in the field because they often suspect an innocent person as a possible threat and therefore, the suits stating that companies are engaged in harassing people, are piling up in developed parts of the world. The main purpose for outsourcing security to corporation is to minimiz e the strain on dollars of the taxpayers. In the past, the public law enforcement agencies were expected to provide security to the interests of corporations. The citizens of advanced nations developed the knowledge and publically challenged the practice. They held on to the point that their tax-revenues should be spent on betterment of public services and they must not be wasted on the protection of private economic interests. As a response to the abovementioned societal change, the companies were allowed to hire security professionals on their own. The security professionals are notorious for having introvert personalities whereas; people use to get annoyed by their tendency to suspect everyone. The public law enforcers have to commit to the higher ethical standards in order to win a conviction in the court of law but the private professionals do not succumb to any civic values and therefore, are infamous for using excessive force on suspects. Furthermore, they are also believed t o illegally detain corporation’s enemies and torture them against their misdeeds. The public imagines private security officials as thugs that are hired in order to do the dirty work of their employers. The governments on the

What is community work Essay Example | Topics and Well Written Essays - 2000 words

What is community work - Essay Example In community work a set of values are used along with related techniques, skills and approaches. The values are to do with justice, democracy, respect, love, empowering, and â€Å"getting a better deal† for people who are in some way disadvantaged. The techniques include establishing relationships with such people, understanding how they see the world, finding ways to assist them to help themselves, and taking action to help them (Twelvetrees, 2001: 9). The term â€Å"community development† which is often synonymous with â€Å"community work† was adopted by many U.K. workers for projects that focused on local neighbourhood groups to set and meet their own needs, according to Smith (2006: infed web site). Community workers may be politically motivated from a socialist or feminist analysis of society, as in Britain during the 1970s and 1980s. On the other hand they may have simpler values such as concern about making the existing system work better for the poor, or intention to do some good in the world, states Twelvetrees (2001: 9). State-sponsored community work remains as a combination of care, economic development and service delivery improvement work, that developed during the 1980s and 1990s. Concern to cultivate community participation and local group life in England and Wales were translated into action by churches and religious groups (Smith, 2006: infed). Whatever their values, goals and existing skills, community workers must be prepared to learn new approaches, and utilize them in different circumstances to make community work more strategic, long-term and integral to the organizations that deliver it (Twelvetrees, 2001: 10-11). In the practice of community work, certain models are put to use, for achieving sustainable outcomes. Examples are: community action, community care, community development, community planning,

Aiming Toward A Hydrogen Economy Essay Example | Topics and Well Written Essays - 1750 words

Aiming Toward A Hydrogen Economy - Essay Example Thus, when discussing the strength, weakness, opportunities and threats of the hydrogen fuel technology enthusiastically researched and developed in Iceland, the inevitability of the political, economical, social and technological implications continue to remain unabated at each step and level although their form may differ from country to country and region to region, depending on each country's political, economical, social and technological status, political system and relationship with the world community. (China Energy Industry - PEST Framework Analysis) The main advantages of using Iceland as base for Hydrogen Fuel Technology are her abundant natural resources, her desire to appropriate technology to tap her resources through research and development without upsetting her ecological and environmental balance, and her potential to return to her pristine, original and idyllic landscapes through sustained innovation and tie up with major energy corporations such as Shell, DaimlerChrysler, etc. Till the 1970s, Iceland was dependent on whatever energy she could muster from fossil fuel her lackluster economy could afford. The shift to Hydrogen fuel energy brought about a sea change economically, socially and corporately. It not only catapulted Iceland as a case study of immense potential and promise for other nations to emulate but also rejuvenated the nation's economy and social scenario. (Ken Mark and Jordon Mitchell, p12) Iceland's proximity to affluent Western European nations, as also its own skilled and dedicated human resource provides it the potential to harness the latest and the best in terms of human skills and technological resources. With this proven record of pollution-free energy use Iceland's credentials as trend-setter in the important energy sector can only grow from strength to strength in the international arena. Weakness Despite Iceland's success with Hydrogen fuel technology, a universal change over to this form of energy is not viable as of now. Globally, hydrogen fuel technology is in its infancy and the world has a long way to go before its usage could be made safe and cost-effective enough for the end-user to switch over to the same extent as in the case of Iceland. It is difficult and unsafe to store hydrogen in gaseous form. In its independent state, hydrogen burns out. In its liquefied form it is necessary to keep it at -217C. It is not possible to store and distribute hydrogen fuel in the existing infrastructure. A new infrastructure has to be created for its storage and distribution. Geothermal production of hydrogen is not possible